IMPACT OF SEARCH LISTINGS FOR LOCAL BUSINESSES OR THE IMPORTANCE OF BEING GOOGLE
It shouldn't need spelling out, but the most important thing a business should manage and take full control of, as well as their website, as well as their Facebook page, as well as their Insta and TicToc account - IS THEIR GOOGLE BUSINESS PROFILE. This isn't 2002, where everyone has a NOKIA 3210, and they've just come out of the cinema watching The Matrix.
It's 2022 - and we all have smart phones with big screens, and GPS Maps, and most of the time it's Google as a search engine on their mobile browsers.
Try it out - search for Cafes near me - the near me bit may well pop up as a nudge from Google.. what results do you see?
Here's what I saw when I did a search..
It's 2022 - and we all have smart phones with big screens, and GPS Maps, and most of the time it's Google as a search engine on their mobile browsers.
Try it out - search for Cafes near me - the near me bit may well pop up as a nudge from Google.. what results do you see?
Here's what I saw when I did a search..
Look at the screen shot above.
Search for your business sector NEAR YOU, Where does your business appear?
How does it look on the list?
Do you have reviews?
Do you have images?
Are the opening times clearly marked.?
Your potential customers are more likely to use this first appearance on their search to find the business they are looking for.
They will look at a few and make a decision.
Search for your business sector NEAR YOU, Where does your business appear?
How does it look on the list?
Do you have reviews?
Do you have images?
Are the opening times clearly marked.?
Your potential customers are more likely to use this first appearance on their search to find the business they are looking for.
They will look at a few and make a decision.
They will base their decision on what they see AND WHAT THEY DON'T SEE.. business hours? Reviews and Star Ratings? AND PHOTOS , so you've got an amazing Instagram Account have you (maybe you don't) but you don't have any pictures on your Google Business profile - or maybe you do - but these have been posted by customers, or its the Street View photo from outside looking at the bins, or your business location before you opened?